Whither voice-based conversational commerce?

https://lnkd.in/gxCaTm8r

While timers, music, and weather forecasts might be good for users, they are hardly high earners for the platform providers. At the same time, the first page of Amazon "skills" downloads include four apps for making fart noises.

From 2018 onward there was a flurry of stories suggesting voice shopping was not all that it was cracked up to be and that consumers were just as happy to sit down and click away until they had the basket they wanted.

https://lnkd.in/g-W3GAK

A new study suggests smart speaker owners aren’t using those devices to buy things on the internet—because it’s a bad shopping experience.

https://lnkd.in/gT2-rWgH

The Information: Only 2% of Alexa users reportedly purchase off the devices

Of the 2% who bought something using Alexa voice shopping, some 90% declined to use it to make a second purchase

But there are also studies that support The Information’s research that using voice assistants for shopping isn’t such a hot concept. A study by Episerver showed that 39% of consumers now own a voice-assisted device, but 60% never browse the internet using them and fewer use them to complete purchases.